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Bike24, a German online retailer of bicycle parts and accessories, is the leader in German-speaking countries and is rapidly expanding in other parts of Europe. Bridgepoint wanted to have the best advisors for this exit process so they hired the best investment bank for technology deals (GCA Altium) and the best firm for management presentations (Crescendo Partners). After a very competitive auction, in which two PE firms broke out of the peloton to lead the pack, the company ended up sold to Riverside.

Crescendo Partners created the management presentation and coached the management team for superb delivery.



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